Guide to What Social Media Managers Should Know Before Starting

Updated: Jun 28


Social Media Manager Graphic
Social Media Manager

What you need to know before becoming a social media manager?


Social media managers are in high demand and it’s not hard to see why. Social media has become a key marketing tool for businesses, with 90% of marketers using it as a part of their marketing strategy. It’s also not just about Facebook, Instagram, Twitter and Pinterest anymore. Businesses are now using platforms like Snapchat, YouTube and TikTok to engage with their audience. This is why it's crucial for anyone looking to work in the digital marketing industry to understand how to properly use social media as a marketing tool.


What Makes a Good Social Media Manager?


A good social media manager is someone who can work with the content team to generate and promote engaging content. They should be able to identify what content will resonate with their audience and know how to use social media platforms to amplify that message. and maximize reach. The person should also be able to manage a team of people who are responsible for different tasks such as customer service, analytics, design, or sales. They should be able to communicate well with both the team and their clients. .The person should have experience with websites, marketing, or sales e-mail. The person should also have experience with project management software such as Basecamp or Trello and be able to use it effectively.


Some Social Media Manager Job Duties:


  1. Create and share content on social media

  2. Post updates, photos, videos and other information about company news, events and happenings

  3. Share news about products as they're released

  4. Work with fans online to grow their following by posting relevant content that engages them

  5. Communicate with vendors and suppliers to schedule, track and manage orders Create social media marketing campaigns that generate high ROI

  6. Manage existing social media profiles

  7. Ensure that the Facebook page is created in accordance with Facebook's terms of service

Social Media Manager Job Requirements:


  1. Social Media experience.

  2. Strong familiarity with current popular social platforms such as Twitter, Instagram, Pinterest and Facebook.

  3. Good understanding of how to use search engines and how to research in the field of social media.

  4. Proficient understanding of SEO, SEM, digital marketing, analytics and other related keywords.

  5. Ability to work quickly and efficiently with minimal supervision.

  6. Excellent interpersonal skills for contact with staff, visitors, and the general public in a professional environment.



The Successful Social Media Manager's Secret Weapons


Successful social media managers know that a well-planned strategy can help them get ahead of their competitors. This article will provide you with 10 tips to help you plan out your strategy and stay ahead of the game.


1. Don't Get Distracted - The nature of social media means that you are going to have a lot of tasks and distractions. If you get distracted by someone who has the same idea as you, it could cause your strategy to fail. Instead, work on one thing at a time, and focus on it until it's complete.


2. Diversify Your social media strategy should not be built on the idea of one thing - To do this, you need to diversify your strategy and have several different types of campaigns at your disposal. This will help you if one campaign doesn't work out for any reason.


3. Use Time Spent Wisely - In order to stay ahead of the game, it is important to work on your strategy during lower hours of the day. This will keep you from being distracted by other things, including social media. If you find yourself getting bogged down in social media during the day, try to take a break to focus on your strategy.


4. Be Consistent - A good social media strategy includes being consistent with what you post and how often it is posted. Your posts should be planned out, so that they are done at specific times throughout the week or month. This will help to keep your posts relevant and not leave you struggling to come up with content. Consistency also means being open to feedback. Even if you are posting once every week, be ready to change things up depending on what people are responding positively or negatively to.


5. Find Your Social Media Platforms and Connect with your Audience - If you are having a hard time finding an audience, try using social media platforms like Instagram and Twitter. These two locations are less competitive than other social media websites so they're easier to start on if you're just starting out on the internet. With Twitter, it's easy to follow and connect with celebrities so see who is most relevant in your niche. For Instagram, following other influencers in your niche is a good way to broaden your reach and find potential followers or customers.


6. Make It Personalize by adding keywords that will catch people's attention and make you stand out from the crowd - If you're posting about having a special offer for your followers, then adding #spon for example will make it more visible and personal to your audience. Try including different keywords that make your post stand out from the crowd, such as: "spon special offer," "spon giveaway," or "spon promotion."


7. Create a plan to buy followers or likes on Instagram - There are a lot of ways to buy Instagram followers and likes, but be aware that it may not be worth the investment. It will be much more worthwhile to invest in quality content and engagement on your own Instagram profile. There are a lot of companies that can help with this.


8. Use hashtags to get found more easily - If you want to target a specific group or location, use hashtags. For example, if you want to find more people from the UK, you could use #uk to find them on Instagram.


9. Engage with your community post-publication - After publishing a post, engage with your followers and comment on their posts or even follow them back (if they are public). This will increase the visibility of your content and give you more followers.


10. Use the hashtag "#tagsforinstagram" - This is a system where people tag their Instagram posts with different categories, like "tag me this" or "tags for love". You can use them to find images that match your interests.


The Dos and Don'ts of A Social Media Manager


Social media managers have to be creative and know how to engage with the audience. They need to be aware of the latest trends and changes in this industry.

There are some dos and don'ts that they need to follow.


  • Do not use social media as a personal platform.

  • Do not post too much content at once.

  • Do not post something without reading it over.

  • Do not forget about your followers on other social media platforms.

  • Make sure to put your logo and company name in your profile picture.

  • Be professional.

  • Be polite, follow the don't be rude code of conduct.

  • Take your time when responding to negative responses, don't let your emotions take over.

  • Post content that is trending in the industry such as videos, images, and articles. Always have a plan for the future.

  • Stay in touch with your followers and community.

  • Be on time, do not miss deadlines.

  • Make sure to write down the topics and objectives of your tweets for future posts. Add valuable comments about what is happening in the world.

  • Offer help to people out there that need it.

  • Always have a look ahead or down the road for a plan for the future.

  • Join hashtags that are trending and post your thoughts.

  • Send people links in order create more conversations.

Tips for Building Relationships with Influencers


Building relationships with influencers is a great way to get your product or service in front of a new audience. However, it is important to know how to build these relationships and how to maintain them. First, you need to identify who your influencers are. Influencers could be anything from an athlete on social media to a mom of four who has five kids and runs a business on the side. You can start by looking at who is talking about your product or service and using keyword research tools such as SEMrush or Google Trends. This way, you will be able to find the people who are talking about your product and focus on them. Next, you need to get their attention. Influencers don't pay attention to just anyone, so you need to give them a reason they would be interested in following you. This can include posting content that will intrigue your audience or reaching out with exclusive content that influencers have yet to post. It can also be as simple as having them sign up for your email list or following you on social media. If you do not have an email list, the best step to make influencers aware of your product is to ask them to sign up. If they sign up and are interested in your product, then it will naturally be listed on their profile. After that, you can create a promotional post for your brand and reach out to the influencer with an email. to see if they would be interested in posting it on their social media channels. Tune into other Instagram accounts that may have a similar audience to your niche. See what Instagrammers are posting about and then reach out to them. This can be done by searching for their username or checking out the hashtags they use on Twitter . If you find an influencer post that you like, then you can reach out to them with a direct message.


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